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集團總部 - Pizza Hut Marketing Brand Manager(企劃部產品經理)


Job Description

Communication (in Digital/Platform/Alliance)
◆IMC: creative brief, IMC plan
◆Marketing Material Production
.Digital/ Social media: brief to creative agency, review copy/graphic, post-tracking
.Leaflet production: brief, proposal, shooting support, print quality
.POSM: brief to internal designer, print quality review, Qty estimation
.PH website banner: brief to internal designer
.PH website system: system brief, test, go live check
.Tie-in voucher: brief to internal designer, print quality review
.Virtual store set up and management
.Media plan: brief, agency proposal, cue, implementation, post-tracking
.Digital Media and social platform management
.PR/event: brief, event support, post-tracking

Consumer Insight, Competitors/Market monitor
◆Market / Competitor Monitor
◆FGD: brief, concept, screen, fieldwork, report
◆Consumer validation: brief, screen, quotation review based on contract or previous quotation, questionnaire, fieldwork, report
◆Call back survey: brief, call list, quotation review based on contract or previous quotation, questionnaire, fieldwork, report

Product Development & Promotion & Process Management
◆NPD/Promotion Proposal (national, tie-in), product quantity forecast, incentive scheme, cross-function shake-down, AC meeting, POS code application, store memo, internal marketing, periodically sales analysis (template design, data-mining, learning & next steps)
◆Product can be digital products or physical food innovations, both applicable
◆Weekly sales tracking
◆Process Management (central kitchen vs. OEM, FA channel management including listing and building virtual store with effective promotion planning)

Build gifting/home occasions (including sports, gaming, and drama) to increase CUO, customer usage occasion via exploring co-op opportunities or business platforms.
◆Identify co-op opportunities with sizable business impact
◆Set up KPI and track after execution
◆Strategically build partnership with 3rd parties if needed


•BS Degree with major in marketing. MBA is preferred.
•At least 6 years of experience in the marketing related field (FMCG/EC industry or digital agency)
•Digital Marketing experience is preferrable
•Experience in working in platform (like FA/Gaming/Line/91APP) is preferrable
Passion in food
•Strong passion for winning
•Entrepreneurship spirit
•New product/business development experience is preferred
•Demonstrated ability to handle multiple projects and details simultaneously
•Ability to work well under pressure with time management
•Proven track record of consistently exceeding corporate objectives and quotas
•Strong logic and strategic thinking, analytical skills, presentation, communication, organization, and time management skills
•Positive thinking, self-driven, motivated, results oriented, adapt to change and open-minded for team work
•Quick response, sense of urgency
•Good analytical skills on quali/quanti research finding with strategic insight
•Fluent in English writing, speaking and presentation.
•Excellent Excel, Word, and PowerPoint skills

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6 years of experience required
Regular earnings reach NT$40,000
Optional Remote Work
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Logo of 怡和餐飲集團_必勝客Pizza Hut/肯德基KFC.

About us

怡和餐飲集團為亞洲領先的餐飲集團之一,旗下經營品牌包括 KFC 肯德基、Pizza Hut 必勝客及 PHD,業務遍佈香港、澳門、緬甸、台灣及越南。怡和餐飲集團營運超過 940 家分店,旗下 25,000 多名員工擁抱多元共融,每天均以熱誠與顧客分享美食帶來的簡單喜悅。多年來,怡和餐飲集團不斷力求進步,致力推動人才、創新、協作及可持續發展。怡和餐飲集團為怡和集團成員之一。


  • 必勝客:必勝客為連鎖比薩領導品牌,提供美味多樣的餐點,賓至如歸的服務,以及創新的品牌經營,這些皆來自於我們對於顧客最佳用餐體驗的堅持。誠摯地邀請您加入必勝客大家庭,期待您能與我們一同成長、共創未來。
  • 肯德基:肯德基身為速食業炸雞的領導品牌,傳承桑德斯上校對炸雞的熱情和美味,堅持使用原塊雞肉及新鮮手作的製作流程,持續優化點餐體驗和提供顧客更好的餐飲品質與用餐環境,歡迎有熱忱的你一起加入!


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