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Kantar Taiwan 模範市場研究顧問

    

Sean Wu

Yalin Chen

Kantar HR

Rita Chu

Denise Oarde

Kantar is home to some of the world's leading research, data and insights brands. Individually, brands such as Kantar Millward Brown, Kantar TNS, Kantar Media, Kantar Worldpanel, Kantar Consulting and Kantar Health are famous and highly respected experts in their fields. Collectively, they offer the most complete view of consumers – the way they live, shop, vote, watch and tweet – in over a hundred countries worldwide. For the benefit of our clients, Kantar connects these specialists as well as providing access to the wider WPP group of companies and other partners. Our offer covers the breadth of techniques and technologies, from purchase and media data to predicting long term trends; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics. Watch some of our short and entertaining animated case studies to get a flavour of our work. Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, across the world. We go beyond the obvious – with intelligence, passion and creativity – to discover new directions, set strategies and plan actions that inspire extraordinary success.
連續5年榮獲Great Place to Work最佳職場認證 

►公司概況
凱度Kantar為世界、同業領先的數據、洞察及諮詢顧問公司。遍佈全球100多個國家，透過旗下各領域專業的事業體及全球30,000名員工， 原隸屬英國最大整合行銷傳播集團WPP旗下，自2019年7月起為WPP及 Bain Capital共同持有。凱度Kantar產業廣涵快速消費用品、零售通路、醫藥、汽車、財務金融、科技電信、菸酒、娛樂餐飲與政治、社會研究等，並專精於品牌資產、廣告創意、媒體成效、產品創新、購物行為、消費者體驗等領域之研究。提供高品質的線上、線下與質化、量化調查、專精於消費者指數研究、整合大數據資料蒐集、運用AI技術，提供各產業商業策略諮詢。台灣有2個事業單位：凱度洞察 (Insights Division)、凱度消費者指數 ( Worldpanel Division )。

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