【Communication】
◆ IMC: creative brief, IMC plan
◆ Marketing Material Production
.Digital/Social media: brief to creative agency, review, post-tracking
.POSM: brief to internal designer, print quality review, Qty estimation
.PH website banner: brief to internal designer
.PH website system: system brief, test, go live check
◆ Media
.Media plan: brief, agency proposal, cue, implementation, post-tracking
.PR/event: brief, event support, post-tracking
【Add on tracking and optimization】
◆ Propose scheme to continually drive add on result.
◆ Explore opportunity to optimize add on process.
◆ Monthly sales tracking of Add on.
【Product Development & Promotion & Process Management】
◆ Process Management : NPD/Promotion Proposal, product quantity forecast, incentive scheme, cross-function shake-down, AC meeting, POS code application, store memo, internal marketing
◆ Periodically sales analysis (data-mining, learning & next steps)
◆ A&P management
【Consumer Insight, Competitors/Market monitor】
◆ Market / Competitor Monitor
◆ FGD: brief, concept, screen, fieldwork, report
◆ Consumer validation: brief, screen, quotation review based on contract or previous quotation, questionnaire, fieldwork, report
◆ Call back survey: brief, call list, quotation review based on contract or previous quotation, questionnaire, fieldwork, report
1. Minimum education requirement
- BS Degree with major in marketing. MBA is preferred.
2. Relevant experience and minimum years required
- At least 5 years of experience in the marketing related field (FMCG industry )
- New product/business development experience is preferred
- High growth performance with fast track record
- Demonstrated ability to handle multiple projects and details simultaneously
- Ability to work well under pressure with time management
- Proven track record of consistently exceeding corporate objectives and quotas
- Strong logic and strategic thinking, analytical skills, presentation, communication, organization, and time management skills
- Positive thinking, self-driven, motivated, results oriented, adapt to change and open-minded for team work
- Quick response, sense of urgency
3. Basic skills requirements
- Good analytical skills on quali/quanti research finding with strategic insight
- Fluent in English writing, speaking and presentation.
- Excellent Excel, Word, and PowerPoint skills
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